The United States In The Microwave: The International Market Competitiveness Than Counterparts – The



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Recently, the country’s first export exemption in microwave oven business, «freshly baked», the United States passed the microwave AQSIQ expert on-site review of the export inspection exemption, became the first award of the microwave oven business. Insiders pointed out that in 2007, the United States in the microwave oven market share of 40% the first time, the gap with industry leader Gelan Shi less than 5 percentage points, they get the export exemption from inspection of the industry’s only a «gold medal», indicating that China’s microwave oven market pattern of quietly fission.

Be eligible for exemption from inspection of export brand strength than counterparts

No doubt, with the United States in the microwave to obtain export inspection exemption qualifications, it will further accelerate the international market, the United States in the microwave campaign pace. On the one hand, export-free conditions on the corporate audit experience in product quality assurance system is a high standard of review, have access to the export inspection exemption qualifications, marks the company’s product quality management system to achieve the highest level of the country, greatly enhancing product quality and brand competitiveness, encourage enterprises to participate in a higher starting point on the international market. On the other hand, access to export inspection exemption qualifications also have a very important marketing implications: in the customs, inspection and quarantine export segments, can lead to non-free inspection of products efficiently, accounting for a greater advantage; and export inspection exemption qualifications also The microwave oven makes the United States as «Made in China» model of enterprise, which won the international market for its customer’s confidence, get more business opportunities with significant «confidence mark» effect?? because the United States in the microwave with the national faith and credit behind product quality.

Recent years, the United States and the microwave oven has been showing a strong upward trend, from 2007, they are beginning to 29% market share rose to 42% stroke, fast approaching the industry leader. Insiders point out that the rapid momentum of the United States in the microwave, «international, strength» is the essential key words. It is understood that after entering the microwave oven market, and America will be established early in the development of international strategy. In 2002, the United States and the already started to introduce high-end production equipment to enhance the hardware, while the technical strength of the reserves and build. Today, more than 10 people from Korea, Japan, the U.S. experts, the microwave oven service. The U.S. state-level enterprise technology center, also owned by three doctors, 22 masters, a «super-luxury line» of microwave R & D Group, in the latest international technology to track and new product development, a series of rather creative microwave product is the best endorsement the strength of the United States.

From 2007, the global market, the United States and total sales of microwave ovens up to 15 million units; up 25%; of which 3.5 million units sold domestically; export 11.5 million units; international market sales accounted for nearly 80% of total sales. Microwave oven manufacturers overseas market is expanding production capacity, an important market for profits, the U.S. microwave national export inspection exemption qualifications were made before 2008, the United States in overseas competition in the starting position, changes in industry structure will be further accelerated.

To break the old value system to lead the world «steam» life

Microwave oven since the early 90s of last century to enter the Chinese market, has gone through nearly ten years of ups and downs. After a frenzied pursuit of, the price of fierce battle of bloody, leading to the value of technological upgrading and reconstruction stage, step by step to this day, formed a beautiful, Galanz Kaleidoscopic of industries. In 2003, the United States in the microwave to break the vicious price war competition, timely adjustment to break the old value system, has begun to strengthen customer value mining, created the first «steam» concept, leading the industry into the technological innovation stage, in order to guide the microwave oven industry in China really From the «Global Manufacturing» started to «create the world» change. At the same time, in the domestic market, «fashion, innovation, care,» a U.S. brand of keywords in the microwave.

Where innovation is the United States and one of the properties in the microwave brand, including product design, development, manufacture, but also managers, organizational skills, innovative thinking and behavior staff. Fashion is a beautiful tone of the brand microwave oven, is to meet the aesthetic demands of consumers. Care for the United States in the microwave «people-oriented» spirit and «humane care» values of generalization, not only for employees, customers, partners, but also on society and the state, environmental concerns and Responsibility.

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